Edwina Hörl

Tokyo-based brand Edwina Hörl inspires to produce a strong message, open discussions, and make people reflect on what fashion really is. It could be an intensive discussion about different cultures and societies, reflections on Hörl’s own Austrian cultural identity, as well as sociopolitical trends and discourses. To look behind the curtains of the brand – it is reflected by a process and thought on fashion, rather than just design aesthetics.
Born in Salzburg, Hörl was the winner of the very first Austrian Fashion Award for experimental fashion design by the Austrian Ministry of Cultural Affairs in 1990. A self-taught fashion designer, Hörl has worked for Yohji Yamamoto in Tokyo from 1991 to 1993 before launching her own eponymous unisex label in Vienna in 1996. She moved her studio to Tokyo in 2000, where she currently still lives. She has been teaching Textile Arts at the Department of Fashion and Styles at the Academy of Fine Arts in Vienna since 2008.

東京をベースにするブランドEdwina Hörlは人の生活に影響を与える、討論できるファッションについて強いメッセージを投げかけています。
それは異文化や社会、オーストリアンであるEdwina Hörl自信の文化的アイデンティティーに関してのような、社会政治的流れやその談論を題材にする強いディスカッションです。Edwina Hörlというブランドを通して—ただのファッションデザインの側面だけではない、更なるファッションへのプロセスや概念が捕まえるでしょう。
Edwina Hörlはオーストリアザルツブルク生まれ。1990年、オーストリア文化省主催のAustrian Fashion Award for experimental fashion designの初代優勝者。独学で服を学んだ彼女は、1991年から1993年まで東京のYohji Yamamotoで働いた後、1996年自信と同名のユニセックスブランドEdwina Hörlをヴィーンで立ち上げる。2000年、スタジオを東京に移し、現在も東京に在住。2008年からはAcademy of Fine Arts in Vienna(ヴィーン応用美術大学)のTextile Arts at the Department Fashion and Stylesにて教えている。

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2015.10.03

STYLING512…EDWINA HOERL,NEUBA,SOULLAND

EDWINA HOERL

-ITEM: COAT
-COLOR: GREIGE
-SIZE: M
-MATERIAL:ORIGINAL-CASHMERE BEAVER/WOOL85 CASHMERE15
-PRICE: ¥70,200(¥65,000)

NEUBA

-ITEM:SHIRT
-COLOR: TEAL/PETROL BLUE
-SIZE: M
-MATERIAL:ORGANIC COTTON 100
-PRICE: ¥35,640(¥33,000)

SOULLAND

-ITEM:PANTS
-COLOR: NAVY
-SIZE: M
-MATERIAL:COTTON100
-PRICE: ¥23,760(¥22,000)

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2015.07.19

STYLING…. 475 ETHOSENS, EDWINA HORL, MARIA JOBSE

ETHOSENS

-ITEM: SHIRTS
-COLOR: NAVY
-SIZE: 2
-MATERIAL:100COTTON
-PRICE: ¥24,840(¥23,000)

EDWINA HORL

-ITEM: TROUSER
-COLOR: NAVY
-SIZE: M
-MATERIAL: 88COTTON 12LINEN
-PRICE: ¥33,480(¥31,000)

MARIA JOBSE

-ITEM: KEY CHAIN
-COLOR: OLD BLUE/BLACK
-SIZE: OS
-MATERIAL:100COW LEATHER
-PRICE: ¥10,800(¥10,000)

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2015.06.11

STYLING….450 EDWINA HORL, CORRELLCORRELL, STEPHAN SCHNEIDER, FLAT APARTMENT, MARIA JOBSE

EDWINA HORL

-ITEM: SHIRT
-COLOR: INDIGO/BLEACHED
-SIZE:XS
-MATERIAL:80COTTON 20LINEN
-PRICE: ¥31,320(¥29,000)

CORRELL CORRELLL

-ITEM:TANK TOP
-COLOR:BLACK
-SIZE: M
-MATERIAL:100 COTTON / SILK RAYON VELVET
-PRICE: ¥18,360(¥17,000)

STEPHAN SCHNEIDER

-ITEM:WIDEPANTS
-COLOR:BLACK
-SIZE:1
-MATERIAL:68% Viscose 30% wool 2% Elastane
-PRICE: ¥49,680(¥46,000)

FLAT APARTMENT

-ITEM: SHOES
-COLOR:PURPLE GREY
-SIZE: 23
-MATERIAL: cow skin, pig skin, cork, rubber sole
-PRICE: ¥47,520(¥44,000)

MARIA JOBSE

-ITEM:BAG(dented clutch)
-COLOR:black
-SIZE:28W x 20H x 9D cm
-MATERIAL:cow leather, black plastic
-PRICE: ¥42,120(¥39,000)

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2015.05.13

STYLING….442 SOULLAND, COLTESSE, EDWINA HORL, HENRIK VIBSKOV

SOULLAND
-ITEM:SWEAT
-COLOR:GREY
-SIZE:M
-MATERIAL:80CO 20PL
-PRICE: ¥25,920(¥24,000)

COLTESSE
-ITEM:SHIRT
-COLOR:HEATHER GREY
-SIZE:S
-MATERIAL:100CO
-PRICE: ¥27,540(¥25,500)

EDWINA HOERL
-ITEM:SHORTS
-COLOR:GOLD
-SIZE:S
-MATERIAL:66POLYESTER 34RAYON
-PRICE: ¥29,160(¥27,000)

HENRIK VIBSKOV
-ITEM:STOLE
-COLOR:BLACK AND COOL
-MATERIAL:100CO
-PRICE: ¥21,600(¥20,000)

HENRIK VIBSKOV
-ITEM:HV+Ykra
-COLOR:BRICK PACK
-MATERIAL:100CO/100LEATHER
-PRICE: ¥38,880(¥36,000)

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2015.05.09

STYLING…440 HOUSE OF 950,EDWINA HOERL,ETUDES STUDIO

HOUSE OF 950

-ITEM:HOODED BLOUSON
-COLOR:BLUE
-SIZE:M
-MATERIAL:TRILOBAL100
-PRICE: ¥38,880(¥36,000)

EDWINA HOERL

-ITEM:SHIRT
-COLOR:ELECTRO
-SIZE:M
-MATERIAL:NYLON 100
-PRICE: ¥33,480(¥31,000)

EDWINA HOERL

-ITEM:ROUSER
-COLOR:BLEACHED DENIM
-SIZE:S
-MATERIAL:100Cotton
-PRICE: ¥29,160(¥27,000)

ETUDES STUDIO

-ITEM: HAT
-COLOR:BLUE
-SIZE: 59
-MATERIAL: 100 WOOL
-PRICE: ¥38,880(¥36,000)

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2015.04.06

STYLING…418,ETHOSENS,SISSI GOETZE,EDWINA HOERL,FFIXXED,ETUDES STUDIO,HOUSE OF THE VERY ISLAND’S…,SOULLAND

ETHOSENS
-ITEM:JACKET
-COLOR:LIGHT BLUE
-SIZE:2
-MATERIAL:WOOL 100
LINING:CUPRA 100
-PRICE: ¥60,480(¥56,000)

SISSI GOETZE
-ITEM: BLOUSON
-COLOR:LIGHT GREY
-SIZE:48
-MATERIAL:LAMBS WOOL 55 COTTON 45
-PRICE: ¥73,440(¥68,000)

EDWINA HOERL
-ITEM:HOODED BLOUSON
-COLOR:MELLOW
-SIZE:S
-MATERIAL:ORIGINAL JAM BONDING/
COTTON 100
-PRICE: ¥48,600(¥45,000)

EDWINA HOERL
-ITEM:HOODED BLOUSON
-COLOR:ELECTRO
-SIZE:S
-MATERIAL:NYLON 100
-PRICE: ¥46,440(¥43,000)

FFIXXED
-ITEM:JACKET
-COLOR:DENIM
-SIZE:M
-MATERIAL:COTTON TENCEL 100
LINING: 100% ACETATE
-PRICE: ¥52,920(¥49,000)

ETUDES STUDIO
-ITEM: CUT SEWN
-COLOR:WHITE
-SIZE: M
-MATERIAL:COTTON 100
-PRICE: ¥25,920(¥24,000)

ETHOSENS
-ITEM:TROUSERS
-COLOR:LIGHT BLUE
-SIZE:2
-MATERIAL:WOOL 100
-PRICE: ¥29,160(¥27,000)

HOUSE OF THE VERY ISLAND’S…
-ITEM: SWEAT SHORTS
-COLOR:light khaki
-SIZE: S
-MATERIAL:100 CO
-PRICE: ¥23,760(¥22,000)

SOULLAND

-ITEM: HAT
-COLOR: GREY
-SIZE: L
-MATERIAL: 100 WOOL
-PRICE: ¥28,080(¥26,000)

SOULLAND

-ITEM:BACKPACK
-COLOR:BLACK/OFF-WHITE
-SIZE: OS
-MATERIAL:100NY BOTTOM:100LEATHER LINING:100NYLON
-PRICE: ¥35,640(¥33,000)

ETUDES STUDIO
-ITEM: HAT
-COLOR:BLACK
-SIZE: 59
-MATERIAL: 100 FELT WOOL
-PRICE: ¥38,880(¥36,000)

ETUDES STUDIO
-ITEM: HAT
-COLOR:BLUE
-SIZE: 59
-MATERIAL: 100 FELT WOOL
-PRICE: ¥38,880(¥36,000)

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2015.03.22

STYLING…409 FFIXXED,EDWINA HOERL,BUILDING BLOCK,SYDNEY BROWN

FFIXXED

-ITEM: BLUSON
-COLOR:BLUE WEAVE
-SIZE: XXS
-MATERIAL: 100CO , RIBBING: 100CO
-PRICE: ¥63,720(¥59,000)

EDWINA HOERL

-ITEM:CUT/SEW
-COLOR:MELODY/MELODY
-SIZE:XS
-MATERIAL:50COTTON 50MODAL/
62COTTON 27SILK 11VISCOSE
-PRICE: ¥21,060(¥19,500)

FFIXXED

-ITEM:SHORTS
-COLOR:LIGHT GREY
-SIZE:XS
-MATERIAL:100 COTTON
-PRICE: ¥30,240(¥28,000)

BUILDING BLOCK

-ITEM: BAG
-COLOR:NUDE
-SIZE: OS
-MATERIAL:SMOOTH SOFT NUDE COLORED LEATHER
-PRICE: ¥52,920(¥49,000)

SYDNEY BROWN

-ITEM: SANDAL
-COLOR: CARBON
-SIZE: 37
-MATERIAL: BODY:FAUX NAPPA
HEEL:WOOD
-PRICE: ¥49,680(¥46,000)

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2014.12.23

STYLING….355 EDWINA HOERL, crepuscule, N-S, LUCIO VANOTTI

EDWINA HOERL

-ITEM: COAT
-COLOR: PASSION
-SIZE: S
-MATERIAL: ACRYLIC100
LINING: CYPRO100
-PRICE: ¥97,200(¥90,000)

crepuscule

-ITEM: LOUNDNECK KNIT
-COLOR: GREY
-SIZE: 2
-MATERIAL:WOOL100
-PRICE: ¥34,560(¥32,000)

N-S

-ITEM: TROUSERS
-COLOR: GREY
-SIZE: S
-MATERIAL: TASMANIA WOOL100
LINING: ACRYLIC 100
-PRICE: ¥24,840(¥23,000)

LUCIO VANOTTI

-ITEM:BAG
-COLOR: BLACK
-SIZE: ONE SIZE
-MATERIAL: PL80 PA18 SF2
-PRICE: ¥37,800(¥35,000)

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2014.11.21

STYLING….328 STEPHAN SCHNEIDER,EDWINA HORL, BUILDING BLOCK, MILLENEUFCENTQUATREVINGTQUATRE,

STEPHAN SCHNEIDER

-ITEM: KNIT
-COLOR: WHITE
-SIZE: 0
-MATERIAL:100WOOL
-PRICE: ¥48,600(¥45,000)

EDWINA HORL

-ITEM: TROUSER
-COLOR: HAIRY GREY
-SIZE: XS
-MATERIAL:70COTTON 30SILK
-PRICE: ¥25,920(¥24,000)

BUILDING BLOCK

-ITEM: BAG
-COLOR: GREEN
-SIZE: OS
-MATERIAL: SMOOTH GREEN LEATHER
-PRICE: ¥64,800(¥60,000)

Milleneufcentquatrevingtquatre

-ITEM: SCARF
-COLOR: CHEVAL
-SIZE: 130×130
-MATERIAL:100COTTON
-PRICE: ¥31,320(¥29,000)

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2014.11.17

STYLING….324 EDWINA HORL, my beautiful landlet, LUCHO VANOTTI, N-S

EDWINA HORL

-ITEM: COAT
-COLOR:GREY
-SIZE:S
-MATERIAL: WO75 PO15 AC5 NY5
-PRICE: ¥68,040(¥63,000)

my beautiful landlet

-ITEM: SWEATER
-COLOR: NAVY
-SIZE: 1
-MATERIAL: 51POLYESTER 35WOOL 14ACRYLIC
-PRICE: ¥19,440(¥18,000)

LUCHO VANOTTI

-ITEM: TROUSER
-COLOR: NAVY
-SIZE: 3
-MATERIAL: 95WV 5LY
-PRICE: ¥45,360(¥42,000)

N-S

-ITEM: BOMBER CAP
-COLOR: GREEN CHECK/BEIGE
-SIZE: OS
-MATERIAL: 100CO/ACRYLIC60 POLYESTER40
-PRICE: ¥9,720(¥9,000)